search marketing

So perhaps my title is a bit harsh regarding what the folks in Redmond are doing (or trying to do) with search, and it's likely that I take more exception to the Bing.com marketing campaign than to the search engine itself.

However, marketing speaks to how a company wants their product represented to the world. If Microsoft is representing Bing.com as the "cure" to "search overload," then one has to assume that "search overload" is an actual affliction or problem of some kind.