search

I recently came across a blog post by a fellow SEO copywriter by the name of Liam Bailey that discusses the idea of Google now recognizing certain keyword synonyms, in addition to the keyword or keyphrase itself.

The example Bailey uses is with the terms overseas property and property abroad, citing that Google appeared to be recognizing each phrase as one in the same. And while the writer of this post provided no hard, concrete evidence that this was in fact the case, aside from personal assurance, as an SEO copywriter myself it really made me think.

So perhaps my title is a bit harsh regarding what the folks in Redmond are doing (or trying to do) with search, and it's likely that I take more exception to the Bing.com marketing campaign than to the search engine itself.

However, marketing speaks to how a company wants their product represented to the world. If Microsoft is representing Bing.com as the "cure" to "search overload," then one has to assume that "search overload" is an actual affliction or problem of some kind.