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breitter's blog

Synonyms Now Recognized by Google

I recently came across a blog post by a fellow SEO copywriter by the name of Liam Bailey that discusses the idea of Google now recognizing certain keyword synonyms, in addition to the keyword or keyphrase itself.

The example Bailey uses is with the terms overseas property and property abroad, citing that Google appeared to be recognizing each phrase as one in the same. And while the writer of this post provided no hard, concrete evidence that this was in fact the case, aside from personal assurance, as an SEO copywriter myself it really made me think.

Walking the Fine Line of SEO Copywriting

There are countless opinions out there about the "right” way to approach SEO copywriting. Some would say that playing to the desires of the search engines is most critical, while others would argue that making your Website content readable and user-friendly should be the priority. So who's right? Well like the title says—it's truly a fine line.

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