Rankings Are Only One Factor
One of the most common questions and internet marketing company gets asked is how high can you get my page ranked? Understandably, rankings and the pursuit of them generate a lot of heat but not nearly enough light. It’s like we have been sold a bill of goods that if your site ranks in the top 10 results for a hot search term that cash is going to come flooding into your business. The reality is that ranking is only one piece of a much larger puzzle.
There are a number of business who pay top dollar to get their site ranking well but then don’t consider the off-page factors that deal with how a human interacts with your content. Are your pages designed to be easy to understand? Is your site attractively designed? Is it intuitive? Do you have clear calls to action prominently located? These are all very important questions that you should ask yourself and your internet marketing company.
If you suspect that your site is built for rankings but not for all the other very important factors, contact us. We would love to talk with you and see how we can make your site a lead generating machine.
Written by Mike Hall on November 30, 2011
Tags: Internet Marketing, Lead Generation, Ranking Factors, Rankings, Search Engine Optimization (SEO)
