There are hundreds of companies that produce great products or services that go out of business every year. It doesn't matter how much effort you put into producing a great offering if the people who could benefit from it the most never hear about it. Creative internet marketing can give your offering that uncommon quality that pushes it up to the front of the line.
Creative internet marketing is a form of marketing by attraction. Instead of your marketing interrupting people (i.e newspaper, television, radio, cold-calling), creative internet marketing draws people to your offering in an entertaining and engaging way. This allows you to direct them to a call to action whereby they can become leads for you to convert.
A great example of creative marketing is the Blendtec "Will It Blend?" viral video campaign. Blendtec decided that instead of trying to explain to people how powerful and useful their blenders were, that they would just show them. They even took it further by creatively and humorously producing videos of very unusual things getting blended. Take a look at the following video example:
It doesn't take a marketing degree to understand that when your offering connects with people in an emotional way (i.e., humor, curiosity, etc.) that they are more likely to respond. Before you make another cold call or spend another dime on a radio ad, think about how you ca creatively connect with people who can benefit from you offering. Ask yourself, "How can I educate people about my offering by making them laugh, cry, etc.?" When you can answer that question, then you are ready to plan a marketing strategy.
Written by Mike Hall on October 11, 2011
Tags: Creative, Inbound Marketing, Internet Marketing, Video, Viral Marketing