Blogs

Seasonal Keyword Research (Or: What You’d Wished You’d Remembered from Math Class)

Posted Wed, 11/18/2009 - 10:59am by Bobby Barbeau

'Tis the season for ecommerce sites to salivate over the visions of sugarplums and higher volume sales dancing in their heads. And in terms of organic rankings, if you haven't prepared your site (or your client's site) to be in optimal rankings in time for the holiday rush, it's too late at this point.

But all hope's not lost--seasonal searches don't only spike during the holiday shopping season. And knowing when searches (that are relevant to your site) see a jump in volume can be key in getting your site in front of the right people at the right time.

Now You, Too, Can Have an Interactive Website!

Posted Tue, 11/10/2009 - 11:19am by erainwater

Google's been very busy lately. Most people who pay attention to social media and search engine updates already know that Google recently launched three new platforms that can make your website more user-friendly and more interactive. These platforms give you the ability to find out what your users think, interact with them on a more personal level, and allow them to connect with each other. There are pros and cons to each, and these new additions emphasis the importance of making sure you monitor and address user response.

Walking the Fine Line of SEO Copywriting

Posted Wed, 11/04/2009 - 6:44am by breitter

There are countless opinions out there about the "right” way to approach SEO copywriting. Some would say that playing to the desires of the search engines is most critical, while others would argue that making your Website content readable and user-friendly should be the priority. So who's right? Well like the title says—it's truly a fine line.

Combining Usability with SEO

Posted Wed, 10/28/2009 - 6:26am by erainwater

We all know how important SEO is- this is what makes your website visible in search engine result pages (SERPs), and this is how you attract users to your site. But what happens when a user reaches your site and can't use it? They go to your competitors, and you lose conversions, ROI, and repeat traffic.

So what are some ways you can avoid falling into usability error traps and keep your conversions and traffic?

PPC Tip: Improve your bottom line by lowering your click through rate.

Posted Wed, 10/21/2009 - 6:07am by ksutton

Improve your bottom line by lowering your click through rate. Wait, what? Anyone that has ever managed a paid search campaign has raised a questioning eyebrow.

Bing.com, Oompa Loompa Labor Unions, and Other Solutions to Problems That Don’t Really Exist

Posted Wed, 10/14/2009 - 12:03pm by Bobby Barbeau

So perhaps my title is a bit harsh regarding what the folks in Redmond are doing (or trying to do) with search, and it's likely that I take more exception to the Bing.com marketing campaign than to the search engine itself.

However, marketing speaks to how a company wants their product represented to the world. If Microsoft is representing Bing.com as the "cure" to "search overload," then one has to assume that "search overload" is an actual affliction or problem of some kind.

Welcome!

Posted Thu, 10/08/2009 - 7:29am by admin

Welcome to the iMi Associates Inc. blog, where we are beginning an exciting new journey to truly change the face of the internet marketing industry!

The culmination of more than four years of meticulous research and development, iMi Associates Inc. is an internet marketing intelligence company that offers a diverse range of highly advanced internet marketing and web development services, all backed by state-of-the-art technology and some of the most knowledgeable and experienced professionals in the industry!

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