About Us

iMi Mission Statement:

We exist to connect businesses that create great products and services with the people who will benefit from them the most.

At iMi We Are:

• Passionate about giving clients the biggest bang for their internet marketing dollar

What are we offering that is better and provides more value than our competitors?

Our goal is to exceed client expectations, deliver in a timely manner, excel in service, and provide meaningful results that improve client internet presence and generate more actionable leads.

• Obsessed with getting talented and inquisitive employees and positioning them to be successful professionally

How do we determine which candidates will be successful at IMI?

In hiring, we evaluate not only whether the candidate is the right fit for the company, but also whether the company is the right fit for the candidate.  We take into consideration the whole person, not just the professional side – and seek to establish long-term relationships with those we bring into the company.

What steps do we take to remove obstacles that stand between our employees and their professional goals?

In roles and responsibilities, we strive for an optimal combination of meeting company needs with employee desires and skills.  We seek to maintain enough resource and assignment flexibility to allow employees to gain more experience in areas of interest and/or aptitude.

• Dedicated to coming up with creative and innovative tools to help employees and clients work smarter

 Is our primary focus to make money or to meet the needs of our clients?

In deciding the nature of our products and services we start with client needs. If an idea for a product or service does not make a clients life better in some way then we don’t invest time or money in it.

 Do our employees fully stand behind and find value in our products and services?

If our employees can’t wholeheartedly believe in and use what we offer the general public then we will continue to improve our products and services until they can.

• Focused on being proactive and innovative

 How much of our time is spent in putting out fires or filling in gaps versus casting vision and planning strategically?

Our employees are guided by our vision and are encouraged to think critically. We encourage them to look ahead, not behind, and to anticipate challenges and be ready to face them. We do not operate on the “status quo” or seek just to “maintain”.

• Determined to be flexible and agile so that our products and services exceed market demands

 How much time and effort do we invest in being up-to-date on current industry trends and innovations?

In our culture, we value a spirit of curiosity and lifelong learning. We encourage our employees to invest time regularly in reading industry relevant blogs, websites, and periodicals in order stay informed and for the sake of judging the relevancy of our products and services.

iMi Associates, Inc.
6200 Falls of Neuse Road
Raleigh, NC 27609
919-900-8130 x2232