Top 5 Ways To Waste Your Marketing Budget
Maybe there are a few of you out there who have tons of cash that you need to dispose of quickly. If that is your situation, then do exactly what I am about to tell you and you will find quick relief. If, however, you have tight budgets like the rest of us then make sure you avoid the following cash intensive and very inefficient marketing methods.
- Telemarketing – Who doesn’t love getting a robo-call advertising Caribbean getaways for the low, low price of $199.99? Nothing says you can trust us like having your dinner interrupted by a cold call. As of 2010, over 200 million households had joined the national do not call list 1
- TV Ads – Okay, some of them are down right entertaining but how cost effective are they really? Well, when you consider that 86% 2 of TV watchers tend to skip the ads, that audience of thousands suddenly shrinks down to Grandpa Joe and Aunt Margie.
- Direct Mail – Have you heard about the bloodletting that is going on with the U.S. Postal Service currently? People aren’t using snail mail anymore. Besides, 44% 3of direct mail never gets opened.
- Print Ads – Paper is expensive and fewer people are buying it. 4 Almost all of the major national newspapers have seen sharp declines in their circulation and ad revenue. On the bright side, newspaper is still the preferred medium for lining bird cages.
- Trade Shows – What used to be an annual pilgrimage out to Vegas for the B2B crowd is now a surf on the net. 5 Many businesses are opting to save on costs and introduce their products online. But if you and your team cant do without the midnight buffet trips and stints at the blackjack tables between seminars, then by all means book your tickets now.
If you are serious about making your marketing dollars count, then fill out the form in the right hand column and let us show you the power of generating leads through inbound marketing.
_________________________________________________________________________________________
- http://www.wired.com/epicenter/2010/07/do-not-call-list-tops-200-million-some-scammers-still-ignore-it/all/1. ↩
- 2011 State of Inbound Marketing Report, Hubspot, page 10 http://www.hubspot.com/state-of-inbound-marketing/. ↩
- 2011 State of Inbound Marketing Report, Hubspot, page 10 http://www.hubspot.com/state-of-inbound-marketing/. ↩
- http://mediadecoder.blogs.nytimes.com/2010/04/26/more-steep-circulation-declines-at-newspapers/. ↩
- http://johnfordparker.hubpages.com/hub/The-decline-of-Trade-shows-having-implication-on-lead-generation. ↩
Free SEO Myths Slideshow
Search Engine Optimization, or SEO for short, is a field that is riddled with myths and half-truths. Before you hire an SEO professional, you owe it to your budget to view this free interactive presentation!
Show Me The Myths!
