Creative Internet Marketing
There are hundreds of companies that produce great products or services that go out of business every year. It doesn’t matter how much effort you put into producing a great offering if the people who could benefit from it the most never hear about it. Creative internet marketing can give your offering that uncommon quality that pushes it up to the front of the line.
Creative internet marketing is a form of marketing by attraction. Instead of your marketing interrupting people (i.e newspaper, television, radio, cold-calling), creative internet marketing draws people to your offering in an entertaining and engaging way. This allows you to direct them to a call to action whereby they can become leads for you to convert.
A great example of creative marketing is the Blendtec “Will It Blend?” viral video campaign. Blendtec decided that instead of trying to explain to people how powerful and useful their blenders were, that they would just show them. They even took it further by creatively and humorously producing videos of very unusual things getting blended. Take a look at the following video example:
It doesn’t take a marketing degree to understand that when your offering connects with people in an emotional way (i.e., humor, curiosity, etc.) that they are more likely to respond. Before you make another cold call or spend another dime on a radio ad, think about how you ca creatively connect with people who can benefit from you offering. Ask yourself, “How can I educate people about my offering by making them laugh, cry, etc.?” When you can answer that question, then you are ready to plan a marketing strategy.
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Three Best Practices When Blogging For Business
In the ever-changing world of Internet marketing there is one thing that has proven constant; good content is what drives people. According to an article published at Hubspot, a business that incorporates blogging into its online marketing strategy will see a 126% higher lead growth than businesses that don’t blog. People are looking for products and services online but they don’t want to be led to them by commercials. The most effective connection factor between what your business is offering and what people are looking for is good, relevant, content.
Not all blog posts, however, are created equal. There are some best practices to keep in mind as you blog that will distinguish your content from the rest and net you the best return for your investment. One best practice to keep in mind when blogging, is to focus on what customers desire to know. The key is timely, relevant content. Any blog post that focuses more on what you are trying to sell rather than on what your customers want to know is nothing more than an ad. This will not drive the kind of leads that will make blogging worth your investment of time and money.
A second best practice to keep in mind while blogging for business is to target your customers. Some business bloggers make the mistake of writing broadly to attract as many customers as possible. Research shows that doing the exact opposite is the most effective way to generate successful leads. Using targeted content and keywords will attract the attention of the types of customers who are looking for you and who are motivated to buy your products or services
A third best practice for generating sales leads through business blogging is to blog more frequently. The more you are able to post relevant customer-focused content on your business blog, the higher your amount of potential customer leads. According to the Hubspot State of Inbound Marketing Report, a business that blogs multiple times a day has a 42% higher rate of customer acquisition than one that blogs only once a week. Frequency does matter and the likelihood of overwhelming potential customers with too much content is not very high.
So have you considered how to incorporate good blogging into your online marketing strategy? If not, let these tips help you consider how to use good content to drive effective leads. For a more thorough study, take a look at this video tutorial produced by the folks at Inbound Marketing:
